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MY WORK
Celebrating with a Content Strategy
World Creativity & Innovation is a United Nations recognized, internationally celebrated holiday from April 15th through April 21st. This international day of celebration recognizes creative and innovative efforts toward making the world, and our place in it, better. After working with the team of international ambassadors to synthesize the current branding, our internal marketing and content creation teams needed a strategy to continue to engage more celebrants of World Creativity & Innovation across 160 countries.
DESIGN PROCESS
Let's take a look at how we got here.
The Opportunity
Creating a unified, data-backed strategy that informs how World Creativity & Innovation (WCI) interacts with external stakeholders, international advisory boards, and celebrants of creativity and innovation around the globe.
The Solution
A content strategy book created with the intent of standardizing the way WCI presents itself externally, creating purposeful, guided interactions that are trackable for simplified communication and project handoffs.
The Result
Increased efficiency with a smaller workforce. We were able to begin the standardization of our interactions, specifically on social media, and set key implementation goals for future work based on this strategy.
My Contribution
With insights from leaders that informed the broader strategy, I created the book and its content alone. Below, you will find some of my other contributions to WCI, as they contributed to the structure of the Content Strategy and to my personal and professional development.
THE WORK THAT LED ME HERE
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