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MY WORK
Celebrating with a Content Strategy
World Creativity & Innovation is a United Nations recognized, internationally celebrated holiday from April 15th through April 21st. This international day of celebration recognizes creative and innovative efforts toward making the world, and our place in it, better. After working with the team of international ambassadors to synthesize the current branding, our internal marketing and content creation teams needed a strategy to continue to engage more celebrants of World Creativity & Innovation across 160 countries.
DESIGN PROCESS
Let's take a look at how we got here.
With intimate knowledge of the World Creativity & Innovation (WCI) brand and operations, I took on the sole responsibility of synthesizing the brand, audiences, annual reports, and any other data we had collected that was available to me to create actionable insights that would help WCI achieve the goals in the upcoming 2024-2025 year.
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This Content Strategy serves as internal documentation of avenues to meet and surpass the set goals of our organization. It also gives direction on how we might document our process using dedicated project management software with both online and offline projects, synchronizing the entire organization's work. Overall, this project was one of my last contributions to WCI, leaving them with a plan for success in the future.
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Below, you will find some of my other contributions to WCI as they contributed to the structure of the Content Strategy and to my personal development.
THE WORK THAT LED ME HERE
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