MY WORK
I have had the privilege of working on various challenging projects, expanding my skills as a designer and strategist learning to create in the presence of ambiguity.
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New Business Ventures: A Startup Story
In my final entrepreneurship class, my team and I built a business from the ground up in less than 5 months, deep diving into real problems, testing with real customers, and working with real investors to create something entirely new.
Client Work: Strategic Innovation
Tasked with creating a strategic, scalable, and innovative plan to help this client, my team and I performed extensive customer research, building a strategy to completely revise the current engagement strategy for Oxford residents.
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GM OnStar Customer Experience
At GM, I led research to document the entire customer experience, researched world-class customer engagement strategies, and synthesized this information to recommend improvements to their current customer experience.
Beacon: Searching for Truth
After being fed up with the onslaught of misinformation that exists in our world today, I decided to build something that could help. Beacon is a plug-in that highlights and adds context to information on the top news sites.
Esther Price: A Legacy (Re)Brand
Esther Price Chocolates needs to expand its audience while maintaining its current customer base. My team decided to reinvent the Esther Price brand intentionally to capture exactly who they are and position them as an essential legacy brand.
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StartupCincy Brand Exploration
StartupCincy is positioned as a flexible brand, adjusting to fit relevantly in the themes of each year. This conference brings together founders, entrepreneurs, investors, and executives to discuss the Cincinnati startup community at length.
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Celebrating with a Content Strategy
World Creativity & Innovation is a United Nations recognized, internationally celebrated holiday from April 15th to the 21st. Their marketing and content creation teams needed a strategy to engage more global celebrations.
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The MET: A Usability Case Study
In the fall semester of my Sophomore year at school, we performed qualitative research using multiple human-centered research methods to determine how to improve the usability of the Metropolitan Museum of Art's website.
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Bliss: A Usability Case Study
In developing design thinking clarification skills, we performed qualitative research using multiple human-centered research methods to determine how to improve the usability of Bliss Skincare's website.
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A Breath of Fresh Air
Breathe is an app focused on integrating moments of relaxation into your daily life without disruption. In a challenge to understand how to create an app that supports mental health, I designed a high-fidelity prototype of a mobile app.
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Learning to Love the Work
Design and creating have always been passions of mine. A passion requires artistic fuel and love for doing because you want to, not only because it is asked of you.